Case Studies - AOL
“We have now been able to incorporate many other aspects of our business with mobile messaging through mFUSION. It gave sales a big lift at a time when the market has been pretty flat."
Kate Toon, AOL UK and Advertising.com
To explore a new medium -- premium SMS -- following on from the success of email campaigns for such marketing activities.
Course of Action
Multiple question campaigns provided to users. A user would enter in their response to monthly quizzes. A new online presence with the web site, www.offerzoo.com, was then launched.
AOL was able to deliver a high-volume of customer entries from the first campaign.