Case Studies - Red Bull

“We are now also able to promote our main features to our large customer base, which is a very fast moving market. We use the mFUSION solution from txtNation for our SMS alerts and advertising."
Tina Walman, Redbull

Objectives

To offer live interactive customer participation on all drink cans through the UK. Bid-to-win and reverse auction were chosen for this deployment.

Course of Action

Bid-to-win takes participation customer to a new level, enabling Red Bull customers to take an active role in a dynamic real-time auction using their mobile phone as the “back channel”. Each day, high-value and desirable items can be bought for pennies by submitting the lowest unique bid via SMS.

Results

Response rate of 2.4%. Further campaigns are now being planned.