Case Studies - World Cup

“txtNation provided us with an easy to use, instant service for mass market penetration. From an early stage txtNation advised us on the best plan to hit the mass segment of the football market.”
Paul Radcliff, Fussball Germany, World Cup organising committee

Objectives

Fussball de wanted to offer tickets to see the event, targeting the British public. SMS was chosen as the best medium for this. Previous experiences with email and postal campaigns had resulted in zero revenue. With SMS they could collect.

Course of Action

Fussball de promoted services across billboards, tv, radio and the Internet for several months.

Results

txtNation provided Fussball de with a complete solution above and beyond what was required. Further campaigns have also been launced following the volume of entries.